Course Syllabus: Basic Spa Management Course
Duration: Three (3) Months, every Saturday, 9am-12noon
Tuition: P9900 (Introductory Promo rate: P4990) (P1,700 monthly)
Enrollment Fee (Miscellaneous): P2900
Deadline for Enrollment: January 30, 2024
Class starts: Feb 3, 2024
A. BASIC COURSE
I. Introduction to Spa Management
A. Definition and scope of spa management
B. Evolution of the spa industry
C. Importance of effective spa management
II. Spa Operations and Services
A. Types of spas (destination, resort, day spa, medical spa, etc.)
B. Spa facilities and amenities
C. Overview of spa services (massage, skincare, body treatments, etc.)
D. Spa equipment and technology
III. Spa Business Planning and Development
A. Creating a spa concept and branding
B. Market research and analysis
C. Developing a business plan
D. Spa design and layout considerations
IV. Human Resources Management
A. Staffing and recruitment
B. Training and development
C. Employee motivation and retention
D. Performance management
V. Spa Marketing and Promotion
A. Target market identification and segmentation
B. Developing marketing strategies and campaigns
C. Online presence and social media marketing
D. Public relations and partnerships
B. ADVANCE COURSE
VI. Financial Management in the Spa Industry
A. Understanding spa financials (revenue, expenses, profit margins)
B. Pricing strategies and revenue management
C. Inventory management and cost control
D. Budgeting and financial forecasting
VII. Spa Customer Service and Experience
A. Importance of customer service in the spa industry
B. Creating a positive guest experience
C. Dealing with difficult customers
D. Guest retention and loyalty programs
VIII. Legal and Ethical Considerations in Spa Management
A. Health and safety regulations
B. Licensing and certification requirements
C. Ethical guidelines and professional conduct
D. Risk management and liability issues
IX. Spa Industry Trends and Future Outlook
A. Emerging trends in the spa industry
B. Sustainable spa practices
C. Innovative spa treatments and technologies
D. Career opportunities and growth prospects
X. Case Studies and Practical Exercises (Advanced)
A. Analysis of successful spa businesses
B. Developing a spa marketing plan
C. Hands-on spa management simulations
D. Guest speakers and industry visits
Course Requirements:
- High School Diploma or College Transcript of Records
- Attendance to Zoom Classes
- Presentation of Class Reports
- Pass Midterm and Final Exams
- Submission of Spa Management Paper